I recently ran across a link to the London-based Association Of Illustrators AOI Report: Illustration Fees and Standards of Pricing (2007). To sum up what this AOI Report is all about, I’ll quote from them directly:
The information presented in the various tables in this document indicate examples of fees charged in relation to particular jobs or services, based on the AOI’s research and recent survey of the industry. The tables provide information about the variables in costs and gives examples of what factors should be considered as illustrators and clients negotiate fees. It should also be borne in mind that illustrators and clients have agreed fees outside the ranges surveyed here.
There’s a lot of great info here (and be sure to adjust the numbers in your head to your local currency — the pricing on the AOI Report is in UK pounds). It’s always helpful to get an idea of what others in your field are charging for their services to determine of you are charginot too little or too much.
I also reference the Graphic Artists Guild Handbook: Pricing & Ethical Guidelines which has some general pricing guidelines, but I always feel like I can’t find the exact area for the work I am doing. Still, it’s a handy resource. The AOI Report isn’t that much more detailed than the GAG book, but the AOI Report is free!
I found this over at illustrator Heather Castle’s blog, and she has a lot of other great biz tips and links over there, I recommend browsing her site for more great illustration freelancing & business information.
by George Coghill -
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Tags: art, artist, business, cartoon, fee, freelance, Illustration, illustrator, pricing, quote, resource








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