Swabbies

This cartoon octopus character was created for a client developing a new baby product to help with diaper rash.

Believe it or not, I had not drawn a cartoon octopus until this project, so I was looking forward to it. I will say that I underestimated the amount of work all those tentacles and suckers were.

The project started off with a rough sketch of the octopus character so we could get it’s look down before adding the babies. here’s a rough sketch I initially created:

As you can see, the final illustration is pretty close to this initial sketch, however there were a few small details in the character that were made.

Once the octopus was roughly finished, the baby character were added and final tweaks were made to the over all design.

The stylized text for the full logo was added at the final stage.

Next step for the project I will be creating the packaging design for the bag in which the applicators will be sold.

And check out the screencast videos that I recorded during the creation of this artwork:

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