I recently created this cartoon gorilla holding a video camera as a logo/mascot character for a client. I went through several rounds of sketches on this illustration, some sent to the client, some not. For some reason, I was really struggling with getting the ape to look like an ape. Initial sketches had him looking too “monster-ish”, which of course is not desired. It was odd because monkeys, gorillas and apes are probably some of the most fun types of characters to draw, and I just assumed it would come naturally.
Humorous illustrator and cartoonist George Coghill specializes in cartoon character design for logos & mascots, and loves to share what he's learned from his 10+ years as a professional freelance artist.
Social Stuff