I recently ran across a link to the London-based Association Of Illustrators AOI Report: Illustration Fees and Standards of Pricing (2007). To sum up what this AOI Report is all about, I’ll quote from them directly:
The information presented in the various tables in this document indicate examples of fees charged in relation to particular jobs or services, based on the AOI’s research and recent survey of the industry. The tables provide information about the variables in costs and gives examples of what factors should be considered as illustrators and clients negotiate fees. It should also be borne in mind that illustrators and clients have agreed fees outside the ranges surveyed here.
There’s a lot of great info here (and be sure to adjust the numbers in your head to your local currency — the pricing on the AOI Report is in UK pounds). It’s always helpful to get an idea of what others in your field are charging for their services to determine of you are charginot too little or too much.
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by George Coghill -
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This quote is in regards to software, but I think it applied to creative folks as well:
There’s only one person in the world whose needs and problems you really understand and whom you know exactly how to satisfy: that would be you. So build something that you use all the time, and, unless you’re really weird and different from everyone else, you’ve got a potential winner. ¶
I can relate to this message myself. Everything I’ve done over the years that’s worked out well—software, standards, writing—everything, without exception, was something I did for myself. I’ve done the other thing too: built things based on guesses about what people out there might want or need. Never worked, not once.
I bet if you did a survey of successful musicians, artists, writers, or any group of creatives, you’d hear the same story. Sometimes you can guess what people want, and you might get lucky. But probably not, so go ahead and build what you know for sure one person needs.
ongoing · Understand Your User
by George Coghill -
View my cartoon character and mascot illustration portfolio
Contact me to get started on your own custom cartoon illustration projects.
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