Odd Rods Promotional Card Graphic Design by Cartoonist George Coghill

I was contacted in late 2006 to redesign the Official Odd Rods website [odd-rods.com]. The Odd Rods, if you aren't familiar with them, are hilarious cartoon monsters/creatures in exaggerated and ridiculous hot rod vehicles. They hit the scene in the late 60's/early 70's as a trading card & stickers set, and proved so popular that they went on to create 6 more trading card & sticker sets.

The concept was losely based on the hot rod monster art by Ed "Big Daddy" Roth of Ratfink & Mr. Gasser fame. The Odd Rods featured a more whimsical approach to the vehicles, using ice cream trucks, garbage cans and other equally ridiculous "vehicles", all hot rodded out.

Anyways, the rights to the Odd Rods -which had up until recently languished in memory lane - were picked up by a husband and wife team who also got in touch with and signed up original Odd Rods artist Bob "B.K." Taylor to work with them on the relaunch. Winter of 2006 I worked with B.K. and the owners to develop this new website, which needed to embody the attitude of the Odd Rods - fun, irreverent, and of course cartoony.

In addiiton to developing the website I am also working on other related design work for the Odd Rods, including this point-of-purchase display card for stores carrying the current lineup of Odd Rods licensed merchandise.

The Odd Rods were one of the key inspirations when I was a kid to become a cartoonist, and I just can't explain how cool it is to be working to help bring these crazy creatures in vehicles back into the popular culture.

Odd Rods point-of-purchase display card graphic design

Design for in-store product promotion of officially licensed merchandise of the Odd Rods trading cards & stickers featuring cartoon monsters in hot rods.